Social Media Marketing Specialist 
Duration: 12 Hours, Fees: INR 7,000

You’ll learn how to use social media platforms to engage your target audience and make them aware about your products and services.

Module 1: Why Social Media Marketing is so important?

  • Lesson 1: Social Success Cycle
  • Lesson 2: Social Media Marketing Goals
  • Lesson 3: The Customer Personas
  • Lesson 4: Which Social Media Channel Is Right For You
  • Lesson 5: Engagement vs Seeker Channels
  • Lesson 6: 10 Minute Social Media Audit
  • Lesson 7: Social Media Dont’s
  • Lesson 8: When to Automate

Module 2: Social Listening

  • Lesson 1: Why Listen?
  • Lesson 2: Social Listening Goals
  • Lesson 3: Social Listening Tools
  • Lesson 4: Social Listening Metrics
  • Lesson 5: Social Listening Setup
  • Lesson 6: Social Listening Keyword Planning
  • Lesson 7: Tool Demo: Keyword Alert Setup
  • Lesson 8: Listening Without Paid Tools
  • Lesson 9: Using A Feedback Loop
  • Lesson 10: Tool Demo: Tag And Task Setup
  • Lesson 11: The 3-Step Social Customer Service Plan

Module 3: Social Influencing

  • Lesson 1: Why Influence?
  • Lesson 2: Social Influencing Goals
  • Lesson 3: Social Influencing Tools
  • Lesson 4: Social Influencing Metrics
  • Lesson 5: Growing Social Profiles
  • Lesson 6: Social Media Bouncing
  • Lesson 7: Social Media Topic Map
  • Lesson 8: 7 Blog Post Templates
  • Lesson 9: Socializing Blog Content
  • Lesson 10: Step 1 – Splinter
  • Lesson 11: Step 2 – Visualize
  • Lesson 12: Step 3 – Broadcast
  • Lesson 13: Step 4 – Tag
  • Lesson 14: Step 5 – Monitor
  • Lesson 15: Step 6 – Schedule
  • Lesson 16: Tool Demo – Edgar
  • Lesson 17: Defeating The “Social Fire Hose”
  • Lesson 18: Tool Demo – Facebook’s Boost Post Function
  • Lesson 19: What’s Your SOP

Module 4: Social Networking

  • Lesson 1: Why Network?
  • Lesson 2: Social Networking Goals
  • Lesson 3: Social Networking Tools
  • Lesson 4: Social Networking Metrics
  • Lesson 5: What Is Media?
  • Lesson 6: Long Tail Media Outreach
  • Lesson 7: What Does Long Tail Media Want?
  • Lesson 8: Networking By Topic Map
  • Lesson 9: The “Short List”
  • Lesson 10: Reverse Media Outreach
  • Lesson 11: Staying Compliant

Module 5: Social Selling

  • Lesson 1: Why Selling?
  • Lesson 2: Social Selling Goals
  • Lesson 3: Social Selling Tools
  • Lesson 4: Social Selling Metrics
  • Lesson 5: The Value First Strategy
  • Lesson 6: Value First Offers
  • Lesson 7: The Customer Journey
  • Lesson 8: Content Segmentation
  • Lesson 9: Segmentation + Retargeting
  • Lesson 10: DEMO: Setting Up A Segmented Website
  • Lesson 11: Content + Social Media + Ad Retargeting
  • Lesson 12: Putting It All Together

Sayed N.

Digital Marketing Trainer

A renowned Digital Growth Strategist, Digital Marketing Consultant, Speaker and Digital Marketing coach with over 10 years of progressive experience.

I have got hands-on experience in working with all size of businesses worldwide and delivering them proven results in Digital Marketing. I have taught over 2,500 students worldwide using our on-cloud Digital Marketing learning platform.

What’s included?

You will receive access to:

  • All the modules of Social Media Marketing Specialist Certified program
  • LIVE projects and case studies
  • LIVE Q&A
  • Career Support on our learning management system
  • A badge designating you as a Certified Social Media Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
  • A digital, printable certificate suitable for framing
  • Status and recognition as a Certified Social Media Marketing Specialist

Who should get certified?

  • Business Owners/CEO
  • Director/VP of Marketing
  • Advertising and Marketing Professionals
  • Startups Entrepreneurs
  • Agency Owners
  • Digital Marketing (SEO, PPC, Social Media) Professionals
  • Web Strategists
  • Product Managers
  • Business Schools Faculty
  • Students & Business Aspirants