Search Engine Marketing Specialist
Duration: 15 Hours, Fees: INR 8,000
You’ll learn how to use the Intent-Based Keyword Research to make your products and services discoverable when your customers are ready to buy.
Module 1: Basics of SEO
- Lesson 1: The State of Search
- Lesson 2: The 3 players
- Lesson 3: Discoverability & Availability
- Lesson 4: What are Search Queries?
- Lesson 5: Search Marketing Goals
- Lesson 6: Introduction to Earned Media & Link Building
- Lesson 7: Introduction to UXO & RXO
- Lesson 8: Intent Based Search Optimization (IBSO)
Module 2: Intent, Context and Assets
- Lesson 1: The Big Picture
- Lesson 2: How We Use Search Engines
- Lesson 3: The Tyranny of Physical Space
- Lesson 4: The Long Tail of Search
- Lesson 5: Intent Based Keyword Research
- Lesson 6: Finding Intent & Context
- Lesson 7: Building Customer Avatars
- Lesson 8: Intent Based Avatars
- Lesson 9: Keyword Research Tools
- Lesson 10: Keyword Modifiers
- Lesson 11: Intent Based Keyword Research: Example 1
- Lesson 12: Intent Based Keyword Research: Example 2
- Lesson 13: Choosing Assets
Module 3: Channels, Optimization & Ascension
- Lesson 1: The Big Picture
- Lesson 2: Choosing the Right Channel
- Lesson 3: Ascension as Optimization
- Lesson 4: Channel Optimization: Web Page
- Lesson 5: Channel Optimization: Blog
- Lesson 6: Channel Optimization: Amazon Product Page
- Lesson 7: Channel Optimization: YouTube
- Lesson 8: Channel Optimization: Pinterest
- Lesson 9: Channel Optimization: iTunes
- Lesson 10: Channel Optimization: Review Sites
Module 4: Experience Optimization (UXO and RXO)
- Lesson 1: The Big Picture
- Lesson 2: About Content Management Systems
- Lesson 3: Domain Audit: Site Command
- Lesson 4: Domain Audit: Google Webmaster Tools
- Lesson 5: Domain Audit: Google Analytics
- Lesson 6: Domain Audit: Sitemap
- Lesson 7: Domain Audit: robots.txt
- Lesson 8: Domain Audit: Backlinks
- Lesson 9: Domain Audit: 404 Page
- Lesson 10: Domain Audit: Internal Site Search
- Lesson 11: Domain Audit: Navigation
- Lesson 12: Domain Audit: Accessibility
- Lesson 13: Domain Audit: Mobile
- Lesson 14: Page Audit: Value
- Lesson 15: Page Audit: Layout & Design
- Lesson 16: Page Audit: Mobile
- Lesson 17: Page Audit: Keyword Targeted
- Lesson 18: Page Audit: Keyword Cannibalization
- Lesson 19: Page Audit: Cross-Linking and Siloing
- Lesson 20: Page Audit: Shareability
- Lesson 21: Page Audit: Duplicate Content
- Lesson 22: Page Audit: Stranded Page
- Lesson 23: Page Audit: Redirects
- Lesson 24: Page Audit: robots.txt and Meta robots
- Lesson 25: Page Audit: Page Load Speed
Module 5: Earned Media and Link Building
- Lesson 1: The Big Picture
- Lesson 2: Paid and Owned Media
- Lesson 3: Link Building Today
- Lesson 4: Earning Links: Cross Linking
- Lesson 5: Earning Links: Competitive Research
- Lesson 6: Earning Links: Content that is Generous
- Lesson 7: Earning Links: Build Link Bait
- Lesson 8: Earning Links: Create Primary Research
- Lesson 9: Earning Links: Getting Out More
- Lesson 10: Earning Links: Newsjacking
- Lesson 11: The Last Word
What’s included?
You will receive access to:
- All the modules of Search Engine Marketing Specialist Certified program
- LIVE projects and case studies
- LIVE Q&A
- Career Support on our learning management system
- A badge designating you as a Certified Search Engine Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
- A digital, printable certificate suitable for framing
- Status and recognition as a Certified Search Engine Marketing Specialist
Who should get certified?
- Business Owners/CEO
- Director/VP of Marketing
- Advertising and Marketing Professionals
- Startups Entrepreneurs
- Agency Owners
- Digital Marketing (SEO, PPC, Social Media) Professionals
- Web Strategists
- Product Managers
- Business Schools Faculty
- Students & Business Aspirants
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