Basic Digital Marketing Certification
Duration: 7+ Hours of Online Training
✅ Basic understanding and walkthrough of all the 15+ Digital Marketing modules including SEO, Social Media, Google Ads, Instagram, and Facebook Ads, Content Marketing, Web Design, Chatbot Marketing, Email Marketing and more.
✅ Every Week Friday – Digital Marketing LIVE session to clear your doubts and ask questions you may have.
✅ Private Facebook™️ group access for mentorship.
Start your Digital Marketing journey today.
Module 1: Introduction to Digital Marketing
- What is Digital Marketing? – An Overview
- Why learn Digital Marketing from me?
- Importance of Full Funnel Marketing
- Join my Facebook Group for networking, Q&A and much more
- Join me on Digital Marketing LIVE at YouTube every Saturday
Module 2: How to design a website (without any coding knowledge required!)
- Introduction of designing a website
- Everything about DIVI theme
- How easy it is to build a website using DIVI theme with no coding knowledge
Module 3: Google Analytics and Tag Manager
- Introduction of Google Analytics and Tag Manager
- How to analyse website visitors data and turn into actionable business decision
- How to deploy different tags using Google Tag Manager
Module 4: Search Engine Optimization (SEO)
- Introduction to SEO
- What is On-page SEO?
- What is Off-page SEO?
- How to build quality backlinks?
- Optimizing website for local SEO
- What is position zero or featured snippets?
- How to optimize SEO for voice search?
Module 5: Social Media Marketing
- Introduction to Social Media Marketing
- Choose the right social media platforms to engage the target audience
- Preferred social media marketing platform for B2B and B2C
- Setting up the social media accounts and optimization
- Develop social media engagement calendar
- FREE social media marketing tools to use
Module 6: Content Marketing
- Introduction to Content Marketing
- Type of different content marketing formats
- What is AIDA principle and importance of AIDA
- Develop a content marketing strategy and calendar to engage the target audience
Module 7: Email Marketing
- Introduction to Email Marketing
- Everything about mailchimp
- How to use mailchimp to send emails, create audience, analyse reports
Module 8: Affiliate Marketing
- Introduction to Affiliate Marketing
- How affiliate marketing works?
- Choose your niche to write a blog actively
- Competitor analysis and keyword planning to outperform your competition
- How to find the best affiliate networks
- Getting your first payment and then scaling it up
Module 9: Video Marketing
- Introduction to Video Marketing
- Choose your vlog niche and video marketing strategy
- My YouTube Studio setup tour
- How to edit videos
- Creating YouTube brand account and upload all the creative assets
- Upload video every week to engage the audience and influence them
- Optimizing your videos
Module 10: Google Ads
- Introduction to Google Ads
- Setting up the Google Ads account
- Different types of Google Ads based on the campaign objective
- Google Ads account structure
- Google Ads Remarketing and YouTube Ads
Module 11: Facebook and Instagram Ads
- Introduction to Facebook and Instagram Ads
- Setting up the Facebook Ad Manager account
- Different types of Facebook and Instagram Ads based on the campaign objective
- Facebook Ad Manager account structure
- Facebook and Instagram Ads Remarketing
Module 12: LinkedIn Ads
- Introduction to LinkedIn Ads
- Setting up the LinkedIn Ad Manager account
- Different types of LinkedIn Ads based on the campaign objective
- LinkedIn Ad Manager account structure
- LinkedIn Ads Remarketing
Module 13: Facebook Messenger Chatbot
- Introduction to Facebook Messenger Chatbot
- Everything about manychat
- How to setup chatbot, flows and engage the audience on the Messenger
Module 14: Conversion Rate Optimization
- Introduction to Conversion Rate Optimization
- Everything about Hotjar
- How to analyse visitors interactions on the website and improve website UI/UX
Module 15: How to build a career in Digital Marketing?
- Building a Digital Marketing career as a student
- Building a Digital Marketing career as a freelancer
- Building a Digital Marketing career as a consultant and a Digital Agency
Sayed N.
Digital Marketing Trainer
A renowned Digital Growth Strategist, Digital Marketing Consultant, Speaker and Digital Marketing coach with over 10 years of progressive experience.
I have got hands-on experience in working with all size of businesses worldwide and delivering them proven results in Digital Marketing. I have taught over 2,500 students worldwide using our on-cloud Digital Marketing learning platform.
What’s included?
You will receive access to:
- All the modules of Basic Digital Marketing Certification program
- LIVE Q&A session every week Friday on YouTube
- Career Support on our learning management system
- A badge designating you as a Basic Digital Marketing Certified that can be hosted on your website, resume email signature and LinkedIn profile
- A digital, printable certificate suitable for framing
- Status and recognition as a Certified Basic Digital Marketer
Who should get certified?
- Business Owners/CEO
- Director/VP of Marketing
- Advertising and Marketing Professionals
- Startups Entrepreneurs
- Agency Owners
- Digital Marketing (SEO, PPC, Social Media) Professionals
- Web Strategists
- Product Managers
- Business Schools Faculty
- Students & Business Aspirants
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